The State of Business Education

By IMD President Dominique Turpin.

Students Can Now Fire Professors

…I spoke with a student who was trying out three online marketing courses with different business schools. I asked her what she thought about the courses.

“Well, to be honest, after a couple of sessions I got bored, so I just fired two professors,” she said. That’s right, she fired two professors! OK, she didn’t literally kick them out of their jobs—she just stopped looking at their online material.

But her story highlights the biggest forces shaking up business education right now: increasing competition, online learning, and customers’ fully justified demands for relevance and impact. In addition, European business schools in particular must deal with slow economic growth, ageing populations and lower educational public spending.


Povl Tiedemann
August 2014


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