Thinking, East and West

By IMD Professor Phil Rosenzweig – in IMD challenges Overview.

Western companies and executives need a much deeper understanding of China

For years, western multinationals have seen China as a source of cheap inputs, or as a growing market for their products. China is still both of these things, but nowadays it’s also something else: an increasingly serious competitor. Chinese firms are investing billions to compete with established companies in western markets, and almost every industry is affected.


Povl Tiedemann
September 2014


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