Marketing, Sales and Recruitment in international education

We’re marketing and selling international education simultaneously.

By Thijs van Vugt and Preben Sperling – from Announcement in EAIE:

“… the international marketing and recruitment of students can be seen on the agenda of every European university. Yet why do we still talk about marketing and recruitment when the reality is that we are ‘selling’ and recruiting international students? …”


Povl Tiedemann
March 2015


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