Strategic Alliances in the marketing of higher education: a framework for enduring success

By Mark Thomas – in GlobalEd.

“As with any organization wishing to internationalize its products or services, higher education institutions (HEIs) are faced with a multitude of cultural, financial and administrative challenges…”

“A potential solution is for HEIs to share their costs and engage in co-branding and joint promotion of their programs…”


Povl Tiedemann
May 2015


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