An alternative path to creating a global brand

How to build a global brand for a teaching and learning institution

By William Patrick Leonard – in University World News.

It is not for all institutions and it is unquestionably expensive. But confident teaching-learning institutions, with a cadre of gifted instructors rather than researchers, can pursue international accreditation for at least one of their strong programmes, which by association will showcase their entire institution on a global scale.


Povl Tiedemann
May 2015

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