Why Local Companies Are Winning in Emerging Markets

By José Santos – in INSEAD Knowledge.

When entering emerging economies, multinationals should get genuinely involved and actively participate in the development of local markets rather than just adapt to them.

Many leading multinationals are finding that their biggest competitors in emerging economies are local players and not other big global names.

Check:

http://knowledge.insead.edu/strategy/why-local-companies-are-winning-in-emerging-markets-4488

Povl Tiedemann
February 2016

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