Media – Mainstream / Stakeholder – Influence

How True News Will Beat Fake News
By Mark Lee Hunter, Luk Van Wassenhove and Maria Besiou
– in INSEAD Knowledge.

A wave of community-based media is taking audience and influence from the mainstream.

Check:

http://knowledge.insead.edu/blog/insead-blog/how-true-news-will-beat-fake-news-5165?utm_source=Content+Partners&utm_campaign=ff2383993b-RSS_EMAIL_CAMPAIGN&utm_medium=email&utm_term=0_602b84e75f-ff2383993b-250174109#xxGssV18lsEOrryx.99

Wild Theories Beat Credibility on Social Media
By D. Charles Galunic and Chaitanya Kaligotla
– in INSEAD Knowledge.

The propensity of internet users to believe in false ideas has dangerous implications for social media.

Check:
http://knowledge.insead.edu/leadership-organisations/wild-theories-beat-credibility-on-social-media-4987#GU3vAuyiJrR1lAEt.99

The Power of Stakeholder Media
By Mark Lee Hunter
– in INSESAD Knowledge.

On-line forums of angry stakeholders have the power to destroy a unit of a multinational firm. Is anyone at your company listening to them?

Check:
http://knowledge.insead.edu/strategy/the-power-of-stakeholder-media-3559#Ms8w6Yil6JhM55JA.99

Povl Tiedemann
January 2017

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