Brand is key challenge for international recruitment

By Nic Mitchell – in University World News.

Brand awareness is the most important challenge facing universities in recruiting international students, according to a poll at a global webinar on international student mobility trends: shifting recruitment priorities and strategies in a world in turmoil.

Establishing strong feeder partnerships was top of the audience members’ priorities if their university could spend more money.


Povl Tiedemann
April 2017


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