Lessons from the Merchants of Venice

By Giovanni Tassini – in INSEAD Knowledge.

Many innovations underpinning Venice’s commercial success during the late-medieval period hold true today.

Making the most of its position as an important sea port, Venice’s remarkable economic development during the Middle Ages relied on network effects, contractual innovation and coordination among the players involved in long-distance trade. Companies today still exploit these mechanisms to succeed in underserved markets.

Check:

Read more at https://knowledge.insead.edu/blog/insead-blog/lessons-from-the-merchants-of-venice-6501?utm_source=INSEAD+Knowledge&utm_campaign=6e4d5b5169-EMAIL_CAMPAIGN_2017_07_13&utm_medium=email&utm_term=0_e079141ebb-6e4d5b5169-249976169#chYD9uZjwcVodUKf.99

Povl Tiedemann
July 2017

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: