Lessons from the Merchants of Venice

By Giovanni Tassini – in INSEAD Knowledge.

Many innovations underpinning Venice’s commercial success during the late-medieval period hold true today.

Making the most of its position as an important sea port, Venice’s remarkable economic development during the Middle Ages relied on network effects, contractual innovation and coordination among the players involved in long-distance trade. Companies today still exploit these mechanisms to succeed in underserved markets.


Read more at https://knowledge.insead.edu/blog/insead-blog/lessons-from-the-merchants-of-venice-6501?utm_source=INSEAD+Knowledge&utm_campaign=6e4d5b5169-EMAIL_CAMPAIGN_2017_07_13&utm_medium=email&utm_term=0_e079141ebb-6e4d5b5169-249976169#chYD9uZjwcVodUKf.99

Povl Tiedemann
July 2017


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