Strategy Making: How to Tap the Wisdom of the Crowd

By Daniel Mack – in INSEAD Knowledge.

Even firms that typically prefer to centralise decisions needn’t miss out on the benefits of opening up their strategy making.

Strategy making has traditionally been the purview of the top management team. Leaders in the inner circle of organisations pride themselves in being the architects of their plans. Open strategy is a more recent concept that consists of involving a wider community in the exercise. Benefits are well known. For instance, ideas can be drawn from a larger, diverse pool, and giving staff a voice can boost their commitment. Despite these advantages, open strategy remains an acquired taste for many top-down strategic planners.


Povl Tiedemann
July 2017


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